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L'ARTE ITALIANA DELLA BIRRA

parma-vecchia-birre-italiane-non-filtrate-non-pastorizzate

PARMA VECCHIA, THE NEW LINE OF BEERS FOR THE GENERAL PUBLIC

Parma Vecchia is born!  The new line of unfiltered and unpasteurized beers is ready for the launch.

Parma Vecchia line is comprised of Lager, Amber and IPA, three different styles of beers able to adapt to every type of taste.

Parma Vecchia Lager is a light, easy to drink, balanced and elegant beer. Its low-gradation (4.5% ABV) makes it suitable also for those people who are not familiar to craft beer tastes.

Parma Vecchia Amber (5.4% ABV) is a classic, discreet and refined beer, perfect for lovers of malted flavors.

Parma Vecchia IPA (6.0% ABV) is a golden beer with a modern, aromatic and captivating taste, ideal for lovers of bitterness and hops.

The new line of beers addresses to a general public, thrilled to craft beers but opened to new experiences.

The strong recognition of Birrificio del Ducato brand is given by the classic 33 cl bottle used for the traditional lines. It merges perfectly with a new label representing the most historical area of Parma City: Piazza Duomo, the Dome and the Baptistery. A representation that is more than a simple dedication to the Italian Capital of Gastronomy, UNESCO World Heritage:

“These beers express the values of a territory that has always been suited to good taste, art and music. Lager, Amber and IPA: three beers created to be paired with the gastronomy specialties of Parma, able to meet the needs of the most refined palates,” said Giovanni Campari, founder and brew master of Birrificio del Ducato. “Parma is the epicenter of the Italian Food Valley and one of the destinations with the highest number of typical products protected by quality marks in Italy. We are born within this territory completely dedicated to food traditions that inevitably condition our beers: for us who come from Parma the culture of good food is a primary need, it is part of our daily life and therefore we take very seriously what we eat and we drink.”

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